Vision & Mission

MasterLab is part of Nutreco, a global leader in animal nutrition and fish feed. Quality, innovation and sustainability are guiding principles, embedded in the Nutreco culture from research and raw material procurement to products and services for agriculture and aquaculture. Experience across 100 years brings Nutreco a rich heritage of knowledge and experience for building its future. Nutreco employs approximately 10,000 people in 30 countries, with sales in 80 countries.


Our Vision

Our vision is that in a world with limited natural resources and a growing population, there is a rising demand for high quality meat, fish and shrimp. We will be the global leader in providing innovative and sustainable nutritional solutions that best support the performance of animals, fish and shrimp.

Our Mission

Feeding the future is the essence of Nutreco: expressing the challenge to double food production while halving the footprint. Our ambition is to contribute to meeting the rising food needs of a growing world population in a sustainable manner.


Feeding 9 billion people in 2050

The growing world population, urbanisation, a growing middle class and changing diets will lead to a surge in demand for fish and meat, especially in emerging markets. Of course, this brings opportunities for the feed industry to grow its business. However, there are sustainability issues. They include scarcity of resources, food safety, animal welfare, antibiotic resistance, pollution, climate change and loss of biodiversity. In addition, we must cope with volatile commodity prices, as supply and demand fluctuate, and with unbalanced cost/price distributions in the value chain.

Halving the pressure on the planet

We only have one planet. We are currently living at about 1.3 planets. Our global footprint exceeds the world’s capacity to regenerate by about 30%. If we continue like today, we’ll need the equivalent of two planet earths by the mid 2030s. Agriculture and Aquaculture are partly responsible. Both industries recognise their responsibility and are innovating at high speed to deliver more from less. Efficiency is key, but efficiency without sustainability is not an option. Economic growth must be decoupled from environmental impact.


By 2050 it is estimated that our planet will have nine billion people. The world will need to increase its food production by 70% in order to meet future demand while simultaneously reducing the environmental impacts by half.

What can Nutreco do to help?

Nutreco created its Sustainability Vision 2020, to guide our sustainability initiatives in the next decade.

The elements of the Sustainability Vision 2020 reflect our ability to influence the value chain in three principle areas. Ingredients that form the base of our products; Production of products in our own factories; and our Nutritional Solutions that we sell to our customers. We keep the wheel of sustainability turning by our continued Commitment to Feeding the Future.

Sustainability Vision 2020